It’s so fashionable to consume. Plus the experts say, it helps bring people out of poverty and helps developing countries grow. Of course we all know what that really means is give people(real humans with the capacity to feel, learn, and be loved) a chance to make some money in horrible working conditions while simultaneously turning resources from our planet(this place we depend on for life) into trash that fills up landfills.
Since when did fashion become a $5 tank top and $30 designer jeans that are thrown out for next years $4 tank top and $25 jeans? When did clothing stop becoming something functional and beautiful into something we so easily discard? When did the quantity become more important than quality?
I get it! My career plans after High School were to graduate with a Fashion Design degree and become a famous fashionista who traveled the world, went to amazing parties, and of course gave part of my vast riches to those less lucky. It didn’t take long for me to decide I didn’t want to be a part of an industry that was so superficial, that turned women into skeletal beings, that was not sustainable because it created several tons of pollution and waste, and that generally encouraged a culture of “buy this”, but only wear it for 6 months so that you can get something trendier. If you don’t look as good on the outside you will never be happy.
There is so much that goes into the making of each piece of clothing. Material usually is gown(except for chemically produced materials), harvested, turned into fabric, sent to a factory for production, sent to warehouse, sent to a store, and then bought by us. That’s pretty intense when you think about how much work went into making the shirt, pants, underclothes, and shoes you are wearing at this moment. One useful thing I did learn from my fashionable education was how to make my own clothes. So if needed I can cut that line out of the supply chain for clothing, but I don’t know how to turn cotton off a bush into fabric so I am not completely able to bypass the system for what I wear.
Over the years I have lost my appetite for so badly needing pretty shiny things and stopped shopping to be happy. I’m not crazy, I still love fashion, but as a form of self-expression, not as a tool of conformity. My first action of change is to buy used and fair trade. When I do shop, which is rarely, you will find me at the local bazaar featuring local designers, second-hand shops or vintage boutiques, and even the down and out thrift stores searching for hidden treasures. It’s still consumption, but I am either supporting smaller handmade or fair trade designers or skipping the mass production assembly line and environmental impact for a new item of clothing. I still buy a few things new each year, but part of that is it’s hard to find really good second-hand shoes for size 11.5 feet!
My second action for change is to decrease my consumption. By shopping less, which was very hard to do as shopping for fun had become a hard earned habit, I am even less involved in supporting a system of mass production at the expense of people and the planet. It started with not having enough money for lots of clothes. It has turned into a way of life. It’s not just fashion. I buy less packaged food, carry my reusable coffee cup, and alert my favorite brands that I want less consumption.
If you are tired of unfashionable consumption you can change it by changing your habits.
1. Buy refurbished and used products so they are diverted from the landfill.
2. Look for food and products with minimal packaging to reduce your waste.
3. Buy sustainable. Is your food organic or pesticide-free? Are you buying post consumer recycled paper?
4. Find a local repair shop for appliances, watches, computers, etc. How about having your furniture refurbished or painted? Do you really need to buy new or can you upgrade or fix what you have?
By just taking those 4 steps you can drastically reduce your consumption and become a role model to those around you.
It’s comforting knowing I am not the only person interested in changing how the world consumes.
WHAT ACTIONS ARE YOU TAKING TO CURB YOUR FASHIONABLE CONSUMPTION?